About

I'm Urban Herak, a software engineer and the founder of Apex Verify. I work across AI, software, and product, with a focus on building systems that can scale beyond a single feature.

I founded Apex Verify because synthetic media has changed what a photo or video can prove. Instead of guessing whether something is real after it spreads, Apex starts at the source and keeps identity, context, and provenance connected to the original media.

The goal

Bring reality and authenticity back to the creator economy. Apex Verify is building the trust layer beneath it, so creators can prove what is original and audiences can inspect where media came from.